[Must-See for Recruiters] Increase Application Numbers with Novelties! How to Choose and Create Them
"Which recruitment novelty should I choose?" "Will it really lead to an increase in applications?" Are you having these doubts?
Recruitment novelties are an effective means of leaving a strong impression of the company and increasing the desire to apply. Three roles of recruitment novelties: [Role 1] Enhancing corporate recognition In recruitment activities, the frequency of contact directly correlates with the desire to apply. It is important to design with an awareness of expanding recognition. [Role 2] Increasing desire to apply Design that reflects the company's worldview leads to an increase in desire to apply. [Role 3] Differentiation from other companies Designing novelties with differentiation in mind is the first step towards becoming a chosen company. Three points for selecting recruitment novelties: [Point 1] Designing the target By specifying the target image, the selection criteria become clear, making the establishment of a recruitment persona the starting point for success. [Point 2] Practicality and design It is important to balance practicality and brand expression. [Point 3] Budget allocation considerations Deciding budget allocation based on purpose increases cost-effectiveness and enhances relative results.
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basic information
Three Production Methods to Connect Promotional Items to Results 【Production Method 1】 Concept Design A consistent concept makes it easier to remember. 【Production Method 2】 Design Unity Visual consistency enhances trust and a unified design deepens the impression. 【Production Method 3】 Timing of Distribution Strategic distribution design encourages application behavior.
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Let's use recruitment novelties to increase the number of applications. Recruitment novelties are an effective measure to boost application numbers. They serve three roles: raising awareness, increasing desirability, and differentiation. Simply distributing them is not enough to achieve significant effects. It is important to design the target audience, balance practicality and aesthetics, and allocate budgets according to specific purposes. Furthermore, creatively designing initiatives that align with the recruitment concept and timing of distribution will directly impact results. By strategically designing them as part of recruitment activities, you can convey the company's appeal more deeply.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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