A must-see for sales, marketing, and public relations professionals! How to plan promotional items and key points for success.
Are you wondering what kind of novelty items to plan? If you're going to produce them, you want to connect them to promotional effects, right?
First, it is important to clarify the purpose and organize factors such as the target audience, distribution scene, and budget, and then determine the items and designs by working backward from the objective. Five things to decide before starting a novelty planning: Instead of thinking from the beginning about "what to create," it is essential to first clarify "why we are producing it." [Point 1] Purpose of the novelty planning Before creating a novelty, let's first clarify "why we are distributing it." [Point 2] How to set the target Thinking about the product from the perspective of the recipient is key to planning a well-received novelty. [Point 3] Consideration of the distribution scene By specifically envisioning the scene of distribution, it becomes easier to choose practical novelties. [Point 4] Setting the budget for novelties By clarifying the budget, it becomes easier to make decisions when considering products and specifications. [Point 5] The role of novelties It is important to think of novelties not just as one-time distribution items, but as communication tools that connect the company and customers.
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basic information
5 Steps to Implement a Novelty Project 【Step 1】 Organize the Purpose, Target, and Goals Clarifying "who," "what message to convey," and "what actions you want to lead to" will serve as criteria for selecting products. 【Step 2】 Choose Items that Suit the Target Selecting items that the target audience uses regularly increases opportunities for them to engage with the company or brand after distribution. 【Step 3】 Consider a Design that Fits the Company or Brand It is also important to reflect the company colors, brand worldview, and theme of the project in the design. 【Step 4】 Decide on Quantity and Delivery Date If there is a set distribution date, it is crucial to create a schedule by working backward from the delivery date. 【Step 5】 Consider Production Methods and Companies If you want to emphasize originality, it may be beneficial to consult with a production company from the planning stage.
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Applications/Examples of results
Purpose-specific | Ideas and Considerations for Promotional Items 【Purpose 1】When you want to increase awareness The key is to balance "a design that people want to use" with "a design that allows recognition of the company name or brand." 【Purpose 2】When you want to attract visitors or lead to business negotiations at exhibitions or events Design the process so that it leads to desired actions afterward, rather than just "distributing and finishing." 【Purpose 3】When you want to lead to product purchases or service usage In addition to the number of promotional items distributed, check the number of purchases and campaign participations to reflect on the effectiveness of the measures. 【Purpose 4】When you want to deepen relationships with existing customers By combining it with occasions like anniversaries or contract renewals, it can be used as a communication tool to express gratitude from the company. 【Purpose 5】When you want to use it for anniversaries or internal events By reflecting the company's history, anniversary logos, and messages in the design, it can become a unique item for that specific occasion.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
