What kind of novelties resonate with Generation Z? An explanation of popular items and key points of planning.
Generation Z, being the SNS-native generation, is characterized by a focus on design, empathy, and experiential value.
What is Generation Z? Characteristics to Understand Through Novelty Planning Generation Z refers to the generation born from the late 1990s to the early 2010s. They are also called the "SNS Native Generation." As a result, they tend to prioritize the following values: - Whether it is something they want to share on social media - Whether there is a relatable worldview - Whether it has high practicality - Whether it involves sustainable practices - Whether it allows for self-expression Three Values Generation Z Seeks in Novelties [Value 1] Relatable Design They prioritize an appealing appearance over prominently displaying the company logo. [Value 2] High Practicality The important perspective is whether they will want to continue using it. [Value 3] Experience Value Worth Sharing on Social Media It is necessary to consider the design for spreading after distribution. Three Key Points for Novelty Planning Targeted at Generation Z [Point 1] Clarification of Target Setting By organizing the purpose and interests, it becomes easier to determine the direction of the plan. [Point 2] Selection of Trendy Items It is important to incorporate trends while harmonizing with the company image. [Point 3] Consistency with Company Image Aim to convey the company's values naturally.
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Three Examples of Popular Novelties Among Generation Z 【Item 1】Mobile-Related Goods Smartphone rings, wireless chargers, charging cables, and PC stands are practical and easy to use in schools and workplaces. 【Item 2】Sustainable Items Recycled material bags, bamboo tumblers, recycled plastic stationery, and eco-friendly pouches naturally convey eco-consciousness, making them appealing for companies looking to enhance their corporate value. 【Item 3】Social Media-Worthy Sustainable Items Acrylic keychains, clear pouches, stickers, and mini mirrors. Recently, more companies are focusing on package design. It’s important to create something that makes people want to post as soon as they see it. Three Points to Consider When Creating Novelties for Generation Z 【Point 1】Avoiding a Hard Sell It’s important to design in a way that makes people want to use the items naturally. 【Point 2】Attention to Quality Aim for a quality that allows for long-term use. 【Point 3】Optimizing Distribution Scenes Considering the context of distribution can maximize the effectiveness of the novelty.
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Let's enhance corporate value with novelties aimed at Generation Z. Particularly, Generation Z is sensitive to corporate attitudes, so elements of sustainability and world-building will also become important. Novelties are an essential communication tool that connects companies and users. By implementing plans that align with objectives and target audiences, you can achieve high promotional effects and improve brand recognition.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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