Everyday IP focuses on the intellectual property found in daily life, highlighting sneakers! They have cultural influence and actually hold an important position in the world of intellectual property.
In Japan, they are called "sneakers," but it seems there are various names for them around the world. Some call them "trainers" or "runners," while others refer to them as "tennis shoes" or "basketball shoes," and some even call them "guts." Sneakers, which may seem simple, have a significant social influence that extends beyond sports, impacting pop culture areas such as music, movies, television, and social media. Therefore, sneakers hold not only commercial value but also substantial value as intellectual property (IP). Brands that hold trademarks and patents related to sneakers are diligent in their protection. Enjoy the history of how sneakers have evolved to this point! *For more details about the blog, you can view it through the related link. Please feel free to contact us for more information.*
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【Contents】 ■Origins and Etymology ■Growing Popularity ■War and Intellectual Property ■Surge in Support and the Roots of Sneaker Culture ■Measures Against Rights Infringement in the Sneaker Industry
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*You can view the detailed content of the blog through the related links. For more information, please feel free to contact us.*
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As a global leading company in the field of intellectual property, we will manage our clients' intellectual property portfolios in the most suitable manner. We provide efficient support through specialized services and high-quality processes, freeing our clients from complex management tasks while enhancing their brand value and effectively protecting the performance and outcomes of their research and development.
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