What is KSF? Differences from KPI and KGI, along with specific examples (with illustrations)
We will introduce the differences with other indicators and the setting points in a column, incorporating specific examples!
To achieve corporate goals, it is necessary to identify the elements (actions) required for achievement and set indicators to measure the effectiveness of those elements. "KPI" and "KGI" are commonly used as such indicators, but the "KSF" indicator introduced here is also a very important marketing metric. In this article, we will explain the important indicator "KSF" in strategic design for management, sales, and marketing, including its differences from other indicators and points for setting it, along with specific examples. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.