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Nudge theory is a concept that encourages specific behaviors by subtly guiding people's everyday choices and decision-making. At first glance, this seemingly simple theory has surprisingly effective implications for understanding consumer behavior and formulating business strategies. By leveraging nudge theory in business, companies and organizations can create new value. This article will introduce the basics, practical applications, and relatable examples, as well as case studies of its use in business. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.