What is upselling? Explanation of its meaning, differences from cross-selling, and successful methods.
Important for the domestic market going forward! A column summarizing the steps for practical methods and examples to reference.
Upselling is a method to increase sales per customer. It is often described as selling higher-tier and more expensive products, but in reality, there are three patterns. If you can adopt the method that is best suited for your company, you can increase your sales even more. In this article, we will summarize and introduce the meaning of upselling, its differences from cross-selling, the steps for practical implementation, and examples that you may want to refer to. Upselling is considered important in the future domestic market and is a classic strategy that has shown many successful examples, so please use it as a reference. *For detailed content of the column, you can view it through the related links. If you have any questions, please feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.