What is customer management? How to maximize sales revenue through customer relationship management.
Explaining the objectives, key points for success, and how to choose the right tools in a column!
Customer management is important for both BtoC and BtoB businesses to increase sales and maintain good relationships with customers. However, many sales representatives may be struggling with thoughts like, "I want to manage customers properly, but I don't know how," or "I introduced a customer management tool, but I'm not using it effectively." To achieve effective customer management that leads to improved performance, it is crucial to understand the key points and objectives for success and to choose the appropriate methods accordingly. This article will explain the objectives of customer management, the key points for success, and how to choose the right tools. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.