Explaining the importance of churn rate, how to calculate it, and points for improvement in a column!
"To improve sales performance, we need to improve the churn rate." Many may be wondering what actions to take in response to such instructions. The churn rate is an important metric for services that receive regular payments. While improving it can significantly increase revenue, if the churn rate remains high, acquiring new customers may lead to a decrease in existing customers, potentially worsening the financial situation. This article will explain the importance of the churn rate, how to calculate it, and key points for improvement. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.