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  6. Things to Know: The Differences Between VR, AR, and MR

Things to Know: The Differences Between VR, AR, and MR

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last updated:Jun 12, 2025

スマートホールディングス
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Three words that I've been hearing a lot lately. A detailed explanation of their differences!

■VR (Virtual Reality) A technology referred to as "artificial reality" or "virtual reality" in Japanese. By wearing dedicated goggles, the realistic experiences obtained through VR can feel as if they are real. ■AR (Augmented Reality) A technology known as "augmented reality" in Japanese. Through dedicated glasses (including smartphones and tablets), it feels as if digital content exists in the real world. There are three types: marker-based (image recognition), plane recognition, and location-based. ■MR (Mixed Reality) A technology referred to as "mixed reality" in Japanese. By wearing dedicated goggles, the internal camera recognizes the shape and size of the real space (spatial mapping) and projects digital content over it. VISUS&co. leads a team with the latest CG technology and expertise to propose plans tailored to client needs, enhancing the value of corporate brands, products, and services using digital solutions! *For more details, please refer to the related links or feel free to contact us.

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Things to Know: The Differences Between VR, AR, and MR

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【Service Contents】 ■STEP 1. 3D Model Production ■STEP 2. CG Content Production ■STEP 3. Server Operation

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【Use Cases】 ■3D Model Production ■WEB3D View ■AR ■CG Images ■Modeling for Games *For more details, please refer to the related links or feel free to contact us.

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Automobiles and Transportation Equipment

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Smart Group provides diverse and high-quality IT services to customers in the manufacturing industry, particularly in the automotive sector, with "ENGINEERING × VISUALIZATION" as its core competence. Leveraging the group's comprehensive capabilities, we pride ourselves on our ability to flexibly respond to various needs while aiming to enrich future living and actively challenging new fields. ■ Smartscape Inc. Engaged in the development of information systems that support design, manufacturing, production, and sales, as well as the development and sale of products characterized by efficiency tools, IoT, AI development, UI/UX design development, and 3D technology. ■ Smart Engineer Inc. Offers system service businesses that stably support IT infrastructure and is involved in content production utilizing 3DCG, as well as new technology development businesses represented by the metaverse and XR. ■ Smart Implement Inc. Provides engineering services that demonstrate high technical capabilities in areas such as automotive control system development.

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