CRM Explanation Document | The Necessity of "Customer Relationship Management" from the Perspective of Historical Context

Explaining a system for centralizing customer-related "information" scattered throughout the company, visualizing necessary information, and enabling the entire organization to recognize who to sell what to.

CRM stands for Customer Relationship Management, which refers to "customer relationship management" in Japanese. It is a management strategy aimed at deeply understanding customers across the entire organization and improving profitability by enhancing customer satisfaction. However, there is often a misconception that CRM equals products or systems, and many companies have not implemented CRM at all. We want to change this situation and raise awareness of the correct understanding of CRM, which is why we are distributing materials that provide a detailed explanation of CRM titled 'CRM Explanation Version.' [Contents (Excerpt)] 1. The current state of IT investment in Japan 2. What is "offensive IT investment"? 3. The necessity of CRM from a historical perspective 4. What is CRM? 5. Arcus Japan's CRM concept 6. Customer value-driven CRM 'EMOROCO' 7. Arcus Japan's goal of "offensive IT investment" *For more details, please refer to the PDF document or feel free to contact us.

Integrated operation management