CRM Explanation Document | The Necessity of "Customer Relationship Management" from the Perspective of Historical Context
Explaining a system for centralizing customer-related "information" scattered throughout the company, visualizing necessary information, and enabling the entire organization to recognize who to sell what to.
CRM stands for Customer Relationship Management, which refers to "customer relationship management" in Japanese. It is a management strategy aimed at deeply understanding customers across the entire organization and improving profitability by enhancing customer satisfaction. However, there is often a misconception that CRM equals products or systems, and many companies have not implemented CRM at all. We want to change this situation and raise awareness of the correct understanding of CRM, which is why we are distributing materials that provide a detailed explanation of CRM titled 'CRM Explanation Version.' [Contents (Excerpt)] 1. The current state of IT investment in Japan 2. What is "offensive IT investment"? 3. The necessity of CRM from a historical perspective 4. What is CRM? 5. Arcus Japan's CRM concept 6. Customer value-driven CRM 'EMOROCO' 7. Arcus Japan's goal of "offensive IT investment" *For more details, please refer to the PDF document or feel free to contact us.
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basic information
Our company utilizes customer relationship management (CRM) to organize and analyze customer contact information that has been processed in a fragmented manner, clarifying potential customer requirements to implement and improve optimal measures. We provide one-stop consulting support, from the introduction and operation to maintenance of systems linked with CRM. 【Recommended for those who:】 - Want to learn more about CRM - Want to understand the necessity of CRM - Want to know what can be achieved by implementing CRM - Have implemented CRM but do not feel its effectiveness *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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Company information
Established in July 2020 as a spin-off from Artisan Co., Ltd. Arcus Japan Co., Ltd. is headquartered in Osaka City, Osaka Prefecture, with bases in Tokyo and Hiroshima. The company provides its own products as well as support for systems using Microsoft products (such as Dynamics 365 (CRM), Dynamics CRM, Power Apps, Power BI, Power Automate, Microsoft 365, Microsoft Azure, etc.), including proposal support, requirements definition support, design, construction, operation and maintenance, and development support consulting. Its main businesses are CRM and drones. In the CRM sector, it is led by a pioneer in platform-based CRM and has top-class CRM experience and achievements in Japan, offering unique success know-how at high quality and low prices as a leading CRM company in Japan, supporting domestic and international customers as well as many CRM vendors. In the drone sector, it provides the highly autonomous flight platform "Edge Drone."