Presentation of the Research Report! Current Status of Global Expansion in the BtoB Manufacturing Industry
Current Status of Global Expansion in BtoB Manufacturing Industry - Many Companies Recognize Challenges in Information Collaboration with Local Subsidiaries and Business Partners.
As businesses globalize and customer touchpoints diversify, there are increasing cases where legacy systems cannot keep up, leading to a demand for more efficient data management and operational frameworks. What challenges are actually present in global expansion? This survey gathered real voices from personnel involved in marketing, promotional activities, corporate planning, management, sales planning, DX promotion, and after-sales service in the B2B manufacturing sector. [Contents of this document] ■ Sales formats in global expansion ■ Management challenges in global expansion ■ Operational challenges regarding product information and marketing content ■ Data governance challenges ■ Expected roles of current tools and Product Information Management (PIM) *For more details on the survey report, please refer to the "PDF Download."
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.