Eye tracking only measures gaze position! Attention is influenced by unconscious emotional responses (pupil dilation).
Emotional analysis refers to the ability to discern a person's true feelings through advancements in measurement and analysis technology, which reveal universally visible reactions. It becomes clear where a person's attention (interest) lies and what their emotional state is at that moment, indicating a level of focus that goes beyond merely looking (eye-tracking technology). When observing a video from the driver's perspective, the gaze position of the subjects on the monitor screen shows that pupils dilate and focus when a child suddenly appears. The pupil response is delicate and honest, representing an unconscious emotional reaction that one may not even be aware of. I hope this can be added to existing research methods and applied to real-life situations. 【Examples of Applications (Partial)】 ■ Product evaluation (attractiveness, etc.) ■ Evaluation of learning subjects (teaching methods, teaching materials) ■ Evaluation of video content (emotional assessment) ■ Still images (including printed materials) ■ Compatibility diagnosis via video calls ■ Emotional assessment of individuals or animals who have difficulty speaking *For more details, please refer to the PDF document or feel free to contact us.
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【Other Application Examples】 ■ Selecting the robot's behavior and actions based on the emotions of the person it interacts with ■ Identifying crime suspects, specific objects, crime scenes, or tools by the observer ■ Warning drivers of public transportation (cars, trains, airplanes) about dangerous driving conditions ■ Assessing the suitability of workers ■ Evaluating workers' physical condition (occupational safety measures) ■ Evaluating the skill level of athletes ■ Assessing the excitement level of games (for new games) ■ Arrangement and appropriateness of signs and products ■ Evaluating the responses of staff or receptionists ■ Presenting unviewed content that is of high interest to television viewers (recommendation feature) ■ Providing information on products or individuals of interest during television viewing (recommendation feature) *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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NAC Image Technology develops, manufactures, and sells imaging measurement equipment for research and development in the fields of industry, academia, and government, and also engages in the sale and rental of video production equipment for the film, commercial, and television industries. We continuously create advanced imaging equipment that utilizes cutting-edge technology, including high-speed cameras for measurement, special optical systems, and eye-tracking devices like eye mark recorders, and we are still challenging ourselves with new technologies. In the field of video production, we develop and manufacture broadcast high-speed cameras (super slow-motion cameras) and sell and rent products recognized by professional video creators worldwide, including digital cinema cameras, lenses, and lighting equipment.
