[Smoke Clear Introduction Case Study] Balaton Cafe, Omotesando Branch

We received feedback that people have started to come by for a short break!

We would like to introduce a case study on the implementation at Balaton Cafe, Omotesando branch. At this establishment, smoking is not allowed inside, and there were no nearby places where customers could smoke. Additionally, we had heard that switching to a non-smoking policy had helped recover customer numbers, so we thought that transitioning to a non-smoking approach could be beneficial. After the implementation, the number of customers using the space for breaks has increased, which has definitely led to an improvement in seat turnover rates. 【Case Overview】 ■ Background of Implementation - We could only guide customers to a public smoking area a bit further away. - We had heard that switching to a non-smoking policy helped recover customer numbers. ■ Effects of Implementation - More customers are coming in because they can smoke traditional cigarettes. - This has definitely led to an increase in seat turnover rates. *For more details, please refer to the PDF document or feel free to contact us.

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