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  6. [Column 2023 Vol. 4] What is the Necessity of Introducing DX?

[Column 2023 Vol. 4] What is the Necessity of Introducing DX?

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last updated:Jul 29, 2024

スキーデータ
スキーデータ
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Ticketless entry is now available at Shinjuku Gyoen. Why is the digital transformation of tourist attractions necessary? - The need for digital transformation in the leisure and tourism industry after COVID-19.

The wave of digitalization is advancing in all industries, and the leisure and tourism industry is certainly no exception. In 2022, initiatives to support travel began in various prefectures, coinciding with the resumption of accepting foreign tourists to Japan, which had been halted for a long time due to the COVID-19 pandemic. Furthermore, this year marks the return of a year-end and New Year period without restrictions on movement. In this context, tourism DX (digital transformation) is considered essential for enhancing tourism value. While exploring the challenges facing the tourism industry, I also inquired about a specific initiative: the ticketless entry system that has been implemented at Shinjuku Gyoen, which is under the jurisdiction of the national government. ● Various issues, including a shortage of human resources, are piling up. ● "Overtourism," which carries various problems. ● Aiming for congestion relief and improved satisfaction through ticketless entry.

    Entrance and exit control system
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[Column 2023 Vol. 4] What is the Necessity of Introducing DX?

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shutterstock_2045277680.jpg
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SKIDATA's solutions have been implemented in over 10,000 facilities across more than 100 countries, including ski resorts, stadiums, theme parks, amusement parks, major airports, and trade fairs, supporting safe access control for people and vehicles through reliable management systems. SKIDATA focuses on providing intuitive, user-friendly, and secure solutions, contributing to the efficiency of facility operations and maximizing revenue with high cost-performance. Key benefits of implementing the SKIDATA system: - Diversification of ticket sales methods through integration with external ticketing data - Direct entry is realized, eliminating the need for exchange procedures at counters - E-tickets reduce the risk of counterfeiting and resale - Increased convenience with digital pass tickets using Apple and Google Wallet - Paperless operation saves paper resources and reduces the risk of forgetting tickets - Improved facility services and increased repeat customers through customer segment analysis based on collected data - Real-time understanding of entry status, allowing for flexible staff allocation adjustments and optimization based on entry conditions - Elimination of simple tasks such as ticket tearing and headcount, improving labor efficiency and entry efficiency

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