[Case Study of Manga Content Introduction] GMO ReTech Co., Ltd.

Approaching the latent audience with manga DM! The behind-the-scenes of increasing inquiry numbers.

We would like to introduce a case study from GMO ReTech, which offers DX services for the real estate industry. Since the company had just launched its business, increasing brand awareness and prioritizing services related to DX were challenges they faced. Therefore, instead of simply creating direct mail, they utilized our manga to create a story featuring the target users as protagonists, making it easier to capture their interest. Our company provides total production from planning to operation, using manga as a starting point to solve corporate challenges. 【Case Overview】 ■ Objectives - To convey the necessity of DX and the image of service implementation, which is difficult to express through telemarketing. - To communicate that DX is something that must eventually be done and is important. ■ Key Factors for Implementation - The design and character design were well-executed. - Each aspect (story, script, illustration, etc.) is handled by professionals in a division of labor. *For more details, please refer to the related links or feel free to contact us.

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