Achieved an advertising click-through rate three times the average! What are the secrets of the manga landing page that makes you want to read it?
We would like to introduce a case study where "manga content" was implemented at Dream Blossom Co., Ltd. In preparation for the year-end sales season, they were promoting their educational toy lineup and aimed to gain more brand fans by not only highlighting the benefits of their products but also resonating with the thoughts and corporate philosophy behind their product development. To achieve this, they created a manga landing page (LP) that showcased the appeal of their products. Within about a month of the LP's release, it recorded a click-through rate three times higher than expected. The content was easy to visualize through both manga and text, which received positive feedback for its clarity within the company. [Case Overview] ■ Challenge: To resonate with the thoughts and corporate philosophy and gain brand fans ■ Reasons for choosing our company: - They were shown a wealth of manga LP achievements - They received proposals for content structure and more ■ Result: Recorded a click-through rate three times higher than expected within about a month of the LP's release *For more details, please refer to the related links or feel free to contact us.
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Our company, with the corporate philosophy of "Changing emotions and actions through manga content," established the "advertising manga" business in 1988. We have a wide range of experience in producing manga for advertising, recruitment, internal manuals, and business books, boasting approximately 2,000 companies and 10,000 production achievements. If you are considering manga production, please feel free to consult with us.