SKIDATA's entry and exit solutions have been adopted at the home ground of the Tohoku Rakuten Golden Eagles, aiming for a stress-free smart stadium.
By implementing SKIDATA's entry and exit management solutions, the reading of QR codes printed on all tickets starting from the 2020 season has been automated through self-service authentication machines installed at each gate, enabling smooth entry into the stadium and improving customer satisfaction while reducing operational costs. Additionally, the entry status to the stadium is visualized in real-time, leading to increased efficiency in daily operations. The installation of self-service authentication machines has significantly reduced simple tasks such as ticket checking, allowing for efficient entry processing into the stadium with fewer operational staff than before. In the fan service area within the stadium, SKIDATA handheld devices are utilized for confirming merchandise distribution. SKIDATA solutions provide more efficient stadium operations and new marketing opportunities. • Smooth entry is achieved through QR code scanning. • Real-time tracking of visitor numbers and other metrics enhances operational efficiency. These initiatives have enabled paperless entry processing with fewer staff, optimizing stadium operational efficiency and reducing costs, while also facilitating new marketing strategies that integrate visitor ticketing and arrival information.
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SKIDATA's solutions have been implemented in over 10,000 facilities across more than 100 countries, including ski resorts, stadiums, theme parks, amusement parks, major airports, and trade fairs, supporting safe access control for people and vehicles through reliable management systems. SKIDATA focuses on providing intuitive, user-friendly, and secure solutions, contributing to the efficiency of facility operations and maximizing revenue with high cost-performance. Key benefits of implementing the SKIDATA system: - Diversification of ticket sales methods through integration with external ticketing data - Direct entry is realized, eliminating the need for exchange procedures at counters - E-tickets reduce the risk of counterfeiting and resale - Increased convenience with digital pass tickets using Apple and Google Wallet - Paperless operation saves paper resources and reduces the risk of forgetting tickets - Improved facility services and increased repeat customers through customer segment analysis based on collected data - Real-time understanding of entry status, allowing for flexible staff allocation adjustments and optimization based on entry conditions - Elimination of simple tasks such as ticket tearing and headcount, improving labor efficiency and entry efficiency
