SKIDATA Product Implementation Case - Rakuten Mobile Park Miyagi

SKIDATA's entry and exit solutions have been adopted at the home ground of the Tohoku Rakuten Golden Eagles, aiming for a stress-free smart stadium.

By implementing SKIDATA's entry and exit management solutions, the reading of QR codes printed on all tickets starting from the 2020 season has been automated through self-service authentication machines installed at each gate, enabling smooth entry into the stadium and improving customer satisfaction while reducing operational costs. Additionally, the entry status to the stadium is visualized in real-time, leading to increased efficiency in daily operations. The installation of self-service authentication machines has significantly reduced simple tasks such as ticket checking, allowing for efficient entry processing into the stadium with fewer operational staff than before. In the fan service area within the stadium, SKIDATA handheld devices are utilized for confirming merchandise distribution. SKIDATA solutions provide more efficient stadium operations and new marketing opportunities. • Smooth entry is achieved through QR code scanning. • Real-time tracking of visitor numbers and other metrics enhances operational efficiency. These initiatives have enabled paperless entry processing with fewer staff, optimizing stadium operational efficiency and reducing costs, while also facilitating new marketing strategies that integrate visitor ticketing and arrival information.

Entrance and exit control system