[Column] Four Policy Linkages are Necessary for Strategy Development

I would like to introduce a column article.

The four policies are customer policy, product policy, pricing policy, and sales policy. The customer policy first clarifies the meaning and definition of the customer as understood by the company. The customer policy determines the product policy, unit price policy, and sales policy. In the case of clothing, customers can be categorized into: - Young working individuals - Middle-aged housewives - Moms' friend generation and so on. This categorization affects everything from product assortment, advertising strategy, services, store design, to distribution channels and sales methods. In other words, it determines who you want to sell to. This, in turn, changes the product, unit price, and sales approach entirely. Fast, delicious, and cheap. These are the keywords for standing soba shops in front of the station. The order of importance is that speed comes first, deliciousness second, and price third. Standing food is for those in a hurry, while those with time do not opt for standing food. Customers have the assurance that the prices cannot be high. In other words, the choice of restaurant is based on the value placed on being served food quickly. Poor quality food is out of the question for food establishments. Customers will not come for fast and cheap if the food is bad. Even if it’s cheap, if it takes a long time to serve delicious food, hurried customers will not stop by. This is also a product, pricing, and sales policy based on customer policy.

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