[Column] Growth Trajectory of Small and Medium-sized Enterprises 2: Stability Period

I would like to introduce a column article.

■Stabilization Period When looking at the stabilization period in terms of sales, it is about 500 million yen for manufacturers, around 1 billion yen for wholesalers, and about 700 million yen for retailers. Entering the stabilization period brings two significant changes within the company. The first is that comparisons to the previous year can begin to be made. The second is that management starts to distance itself from the front lines. In small and medium-sized enterprises, the president leads from the front and drives growth. However, once in the stabilization period, it becomes necessary to have a factory manager to oversee the factory and a sales manager for sales. As a result, the need arises for management to step away from day-to-day operations and shift the company's direction towards organizational management. The number of employees also grows from 10 to 20, and from 20 to 30. It becomes difficult for the president to remain the top leader on the ground indefinitely. The president must shift gears to focus on management tasks. In other words, without building management techniques suited to the company, further growth cannot be expected.

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