[Column] Growth Trajectory of Small and Medium-sized Enterprises 7: From Expansion Growth Phase to Growth Expansion Phase

I would like to introduce a column article.

■Expansion Growth Period This period experiences growth through multifaceted development and the introduction of multifunctionality (implementation of multiple business divisions and headquarters system), becoming a 5 billion company. However, while it appears to be a medium-sized enterprise externally, the content of each multifaceted and multifunctional aspect remains that of a small to medium-sized enterprise, resulting in a phenomenon of significant gaps. The company expands through the establishment of sales offices. However, when examining the content of those sales offices, they are essentially small to medium-sized enterprises. In a small to medium-sized enterprise that operates from a single location, the president is present, allowing for quick responses to issues and easy communication of company policies. In contrast, the sales office is led by a sales office manager. Therefore, the internal structure of the sales office is actually weaker than that of a small to medium-sized enterprise. In other words, "the gross is a medium-sized enterprise, but the internal structure of each aspect is often weaker than that of small to medium-sized enterprises." This leads to various gaps frequently occurring. To surpass the 5 billion mark during this expansion growth period, it is essential to implement multifunctionality, namely the headquarters and business division systems; otherwise, operations will not run smoothly. Additionally, a characteristic of this scale is the clash between the "old" and "new" in various aspects. Through this clash, if the necessary elements for the company are not integrated, it will become difficult to manage from a human resources perspective.

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