Technology Legacy Lab: Brand Development Utilizing Technical Expertise [Case Study]
Bringing technological strength to future brands. Leveraging past innovations to create new value.
Service Overview "Technology Legacy Lab: Brand Development Leveraging Technical Expertise" is a service aimed at maximizing brand value based on the technology and know-how that companies have cultivated over the years. By utilizing your company's technical capabilities from a new perspective, we strengthen competitiveness in today's market. In this service, we conduct detailed interviews about past successes, the process of technology development, and product evolution, and reconstruct these into an engaging story. This effectively communicates your company's technical prowess and innovation to existing customers and new target audiences, deepening trust and empathy. Furthermore, through a multifaceted approach utilizing online content, videos, and social media, we enhance recognition in the target market and work towards strengthening the brand. Service Features - Narrativizing technical expertise to enhance brand uniqueness - Brand communication through online content, videos, and social media strategies - Customized support linked to the company's growth strategy - Ongoing support through collaborative assistance in events and projects
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basic information
We will support branding that effectively utilizes your company's technological capabilities. 1. Hearing and Analysis We will conduct detailed interviews to understand your company's technical history and strengths, and analyze technical features and past successes. After that, we will clarify the technical elements that will serve as the foundation for brand development and draw out value from a new perspective. 2. Story Development Based on the results of the interviews, we will reconstruct your company's technology and history into a narrative. We will develop a story that effectively communicates the transformation of technology into brand value to customers and partners. 3. Content Creation We will create online content, videos, and creative materials for social media, providing content that visually and emotionally conveys technology. We can accommodate various formats, such as product introduction videos and documentaries on technological development. 4. Media Strategy The produced content will be distributed through websites, social media, and online media. We will formulate an optimal distribution strategy targeting the desired audience to maximize effectiveness. 5. Event Support We will also provide support for communication at exhibitions and seminars, assisting in promotional activities that convey your technological heritage in real-world settings.
Price information
We will provide individual estimates based on the needs of each company and the scale of the project. Prices vary depending on the type of content (such as videos, articles, social media content), the scope of production, the media for distribution, and whether event support is included. For example, we offer flexible pricing tailored to the characteristics of the project, including plans that encompass content production based on technology and the formulation of marketing strategies, as well as extended plans that include branding support at exhibitions and seminars. For detailed pricing, we will propose the most suitable plan. Estimated cost: starting from 300,000 yen.
Price range
P4
Delivery Time
Applications/Examples of results
"Utilizing Technical Expertise for Brand Development" can be widely applied in the following ways: 1. **Rebuilding the Technology Brand** By re-evaluating the technologies and know-how cultivated over many years from a new perspective and communicating them as a narrative, we can brand the company's technical capabilities. This effectively appeals to customers and business partners with unique value, enhancing the company's reliability and competitiveness. 2. **New Customer Acquisition and Market Expansion** By incorporating technological heritage into brand strategy, it becomes possible to approach not only existing markets but also new customer segments. In particular, using stories based on history and technology can attract the interest of new customers and enhance brand recognition. 3. **Technical PR at Exhibitions and Seminars** At events such as exhibitions and seminars, we create presentations and video content that leverage technological heritage to strengthen the company's brand power. Through direct communication on-site, it is possible to convey the company's strengths.
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Company information
Our company contextualizes the elements related to solving customer challenges and produces content for video production and human resource development. We plan and produce high-quality and efficient videos tailored to corporate needs. These videos are effective for employee training, recruitment activities, corporate and service introductions, sales presentations, and manual production. Employee training content production: We design content based on the company's goals, expectations, and current situation. By understanding market needs, customer requests, and internal resources, we contribute to the training of DX personnel and the deepening of understanding of SDGs. We create various educational materials, including case study videos, narrated teaching slides, chroma key lecture recordings, and animations. Not only do we produce content, but we also support follow-up and improvement measures after production as part of our marketing initiatives. Marketing and content production through contextualization: We understand the market, customers, and internal resources, and we plan, produce, and operate strategies aimed at achieving business goals through contextualization. Please feel free to consult us if you have any requests.