Efficiently manage your brand across all online and offline channels using Contentserv!
The ladies' wear brand Betty Barclay faced challenges such as managing over 4,000 products, more than 31,000 variations of information, and over 100,000 digital assets. To respond to the increasing number of brands and the demands of an increasingly fluid market, the company implemented Contentserv PIM/DAM. We present a flexible and scalable PIM/DAM solution to ensure brand consistency across all touchpoints. [Contents] ■ Challenges before implementation ■ Requirements and implementation ■ Effects of implementation *For more details, please refer to the PDF document or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.