Efficiently manage product information for multiple brands using PIM, achieving high-quality data and smoother collaboration.
At Villeroy & Boch, a global manufacturer of ceramics, maintaining and updating a vast amount of product information and digital assets was time-consuming. To expand their reach to consumers across various online and offline channels, they implemented Contentserv PIM/DAM as the foundation of their digital strategy. By utilizing Contentserv, they were able to create a golden record of product data that spans different sales units and regions, ensuring data quality and enabling external collaboration, thus building a global PIM. [Contents] ■ Overview of Villeroy & Boch's business ■ Challenges before implementing Contentserv ■ Requirements for the system and implementation of global PIM using Contentserv PIM/DAM ■ Effects of the implementation *For more details, please download the PDF or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.
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