Utilizing Contentserv PIM/DAM as the foundation for digital customer experience!
Panasonic Connect Co., Ltd. provides hardware, software, and solutions for each "site" in supply chain, public services, living infrastructure, and entertainment. We will introduce the role of global PIM in the marketing transformation focused on customer value that the company is challenging, the selection points for Contentserv, and the internal approval and project implementation structure. [Contents] ■ Solving customer and company challenges through centralized management with PIM ■ What is needed for global PIM is "mutual understanding" and "employment of local talent" ■ The fast agile construction of Contentserv matches the "Fail First" corporate culture ■ Personnel outside the marketing domain actively engage in team discussions *For more details, please refer to the PDF document or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.
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