Example: Industrial Machinery Manufacturer (BtoB) | Lead Acquisition and Improvement of Deal Conversion Rate
The number of inquiries via LP has increased by 2.5 times! The conversion rate has improved from 8% to 22%!
This is a case study of supporting lead management and improving the conversion rate of negotiations via the web for an industrial machinery manufacturer. Challenges The main website, which featured the product catalog, was not generating inquiries. There were numerous leads from exhibitions and Ipros, but nurturing was not being conducted. Sales resources were limited, making it impossible to respond immediately to all inquiries. Measures Dedicated landing page creation: Clearly communicated the benefits of implementation for each key product. CMS implementation: Enabled no-code updates, allowing for immediate reflection of new product information. CRM integration: Implemented automatic email sending after inquiries and prioritized management of sales follow-ups. Utilization of MA: Promoted the conversion of existing leads into negotiations through white papers and webinar initiatives. Results The number of inquiries via the landing page increased by 2.5 times. The conversion rate of negotiations improved from 8% to 22% (+175%). The workload for the sales team was reduced by 30%.
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We provide a seamless service from LP production to MA utilization. For more details, please contact us.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.