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  6. Case Study: Chemical Manufacturer | Distributor Network and Digital Marketing

Case Study: Chemical Manufacturer | Distributor Network and Digital Marketing

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last updated:Mar 13, 2025

homula
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The contract rate through agencies has improved by 30%! Inquiries for support from agencies have been reduced by 40%!

This is a case study on optimizing agency management and improving the use of customer data in a chemical manufacturer. Challenges: Sales were primarily conducted through agencies, making it difficult to obtain information about end-users. The follow-up status of agencies was unclear, leading to potential customers being neglected. The product lineup was extensive, and appropriate information was not reaching the right customers. Measures: Creation of landing pages by application and industry: Providing optimal information to target customers. Implementation of a CMS: Building a dedicated portal for agencies and developing sales support content. CRM integration: Centralized management of agency follow-ups, prioritizing high-conversion cases. MA measures: Automating nurturing emails for each product and scoring customer interest levels. Results: The conversion rate through agencies improved by 30%. Support inquiries from agencies were reduced by 40%. The construction of a database for end-users clarified customer insights.

    SFA/Sales Support System
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Case Study: Chemical Manufacturer | Distributor Network and Digital Marketing

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We provide a seamless service from LP production to MA utilization. For more details, please contact us.

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Case Studies of LP Production, CMS, CRM, and Marketing Automation (MA)

Case Studies of LP Production, CMS, CRM, and Marketing Automation (MA)

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homula

homula

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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.

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