Case Study: Robot Manufacturer | Promotion of Long-Term Project Negotiations through Nurturing
By reviving past leads, the deal conversion rate has doubled! The closing rate for long-term projects has increased by 35%!
This is an example of strengthening the follow-up system for long-term projects in an industrial robot manufacturer, promoting the conversion into business negotiations. Challenges: Due to the need for significant capital investment, the period from lead acquisition to order placement tends to be prolonged. Unable to utilize past inquiry leads, relying on acquiring new projects. Insufficient technical sales resources led to delays in project follow-up. Measures: LP Production: Created landing pages that communicate the benefits of implementation by application, appealing to leads in the consideration stage. CMS Implementation: Established an environment where technical documents and white papers can be added as needed. CRM Utilization: Built a system for continuous engagement using past lead data. MA Measures: Designed scenarios for phased information provision to inquiry leads. Results: By reviving past leads, the conversion rate to business negotiations doubled. The closing rate for long-term projects increased by 35%. Optimizing sales resources increased the number of projects that could be handled by 1.5 times.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.