Case Study: Casting Manufacturer | Digitalization of Manufacturing Processes and Strengthening Lead Acquisition
Inquiries from overseas customers have increased by 150%!
This is a case study of a casting manufacturer that achieved enhanced lead acquisition through the visualization of the manufacturing process and the utilization of web marketing. Challenges: Due to the nature of the products, there were many customers focused on specifications, resulting in few inquiries through the website. The request for quotes was inefficient, causing customers to drop off before progressing to negotiations. They were considering expansion into overseas markets, but there were few inquiries from local sources. Measures: LP creation: Strengthened product comparison content based on material and durability to emphasize expertise. CMS implementation: Provided digital data of the manufacturing process on the web to enhance trust. CRM utilization: Tracked customer behavior after quote requests to optimize priority responses. MA measures: Automated multilingual nurturing emails for overseas markets. Results: The number of inquiries increased by 2.1 times. Inquiries from overseas customers increased by 150%. The lead time from quote request to negotiation was shortened by 35%.
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We provide a seamless service from LP production to MA utilization. For more details, please contact us.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.
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