Case Study: Machinery Manufacturer | Increase in Inquiries through SEO Enhancement and No-Code Updates
With no-code support, the frequency of web page updates has increased threefold!
This is a case study of an industrial machinery manufacturer that achieved an increase in traffic through the use of SEO and improved efficiency in website updates through no-code editing. Challenges: The website's search ranking was low, and the influx of new leads was stagnating. Updates to product specifications and case studies could not be done in-house, leading to costs and time spent on external vendors. There were delays in responding to inquiries, causing leads to flow to competitors. Measures: SEO measures: Set target keywords and strengthened the technical blog and FAQ pages. No-code CMS implementation: Established an environment where staff could easily update case studies and product information. LP creation: Created landing pages focused on search traffic to increase inquiries. MA measures: Set up automated follow-up emails after inquiries to improve the conversion rate to business negotiations. Results: The website's search ranking entered the TOP 5, and organic traffic increased by 2.5 times. With no-code support, the frequency of web page updates improved by 3 times. The speed of lead response after inquiries improved, resulting in a 35% increase in the conversion rate to business negotiations.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.