Introduction to the warmth and coolness of colors, advancing and receding colors, and expanding and contracting colors!
Color perception emotions refer to the feelings that arise from the perception of colors, such as feeling "pure" when seeing "white" or feeling "passionate" when seeing "red." While there are individual differences, there are common tendencies that can be summarized as follows: <Warm and Cool Colors> Red hues are perceived as warm, while blue hues are perceived as cool and refreshing. The former is called warm colors, and the latter is called cool colors. <Advancing and Receding Colors> Even if two colors are at the same distance, red hues are felt to be closer, while blue hues are felt to be farther away. The former is called advancing colors, and the latter is called receding colors. *For detailed information on the glossary, please refer to the related links. For more information, feel free to contact us.
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.