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  6. Marketing-related glossary "AISAS"

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last updated:Apr 21, 2025

感性AI
感性AI
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Introducing the customer purchasing process, including attention, interest, search, action, and information sharing!

AISAS refers to a model that represents the customer purchasing process, consisting of the initials of "Attention," "Interest," "Search," "Action," and "Share." It describes the steps where a customer pays attention to a product or service, develops interest, searches for information, ultimately takes action (such as making a purchase), and then shares information afterward. *For detailed information on the glossary, please refer to the related links. Feel free to contact us for more details.*

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Marketing-related glossary "AISAS"

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感性AI

感性AI

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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.

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