Product development that differentiates from competitors - A strategy for emotional value utilizing AI.
An introduction to the position of emotional value in product development, as well as the meaning of emotion and methods for acquiring emotional information.
This document discusses a value strategy utilizing AI focused on emotional appeal. It introduces the three fundamental theories of marketing regarding what it means to sell products to consumers. Additionally, it provides a detailed explanation of the brand-building blocks that visualize the steps for brands to build connections with consumers, as well as methods for quantifying and visualizing emotional information. [Contents (excerpt)] ■ What it means to sell products to consumers ■ DAGMAR theory ■ Brand-building blocks ■ What is emotion? ■ Methods for quantifying and visualizing emotional information *For more details, please download the PDF or feel free to contact us.
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Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.