[Case Study on the Introduction of MA Tool Operation Support Consulting] Mure Communications Co., Ltd.

Sales efficiency reform! A case where over 15 million yen in proposal projects was acquired within six months of implementation.

We would like to introduce a case study of the implementation of marketing automation (MA) tool operation support consulting and inside sales outsourcing services at Mure Communications, Inc. The company had been using an external telemarketing outsourcing service but faced the challenge of "being able to secure appointments but not converting them into orders." Telemarketing, email distribution, and MA tools were being utilized separately. After the implementation, a system was established that allowed for the previously disjointed initiatives to be carried out efficiently and cohesively. The use of the MA tool, email newsletters, and telemarketing approaches based on the target strategy became interconnected, enabling the establishment of a flow for securing appointments. 【Case Overview】 ■Challenges - There were often instances where negotiations did not lead to orders. - Initiatives such as email newsletters and telemarketing were disjointed and not effectively coordinated. ■Implementation Effects - Secured 4 appointments within one month. - Increased awareness of order conversion among sales representatives. *For more detailed information about the case, please refer to the related links. For further details, feel free to download the PDF or contact us.

DatabaseSFA/Sales Support System