Not only will we delve deeper into the rephrasing based on the results of the rapid research, but we will also utilize it for hypothesis exploration and validation during the service development stage.
We would like to introduce a case where JTB Corporation, which has a group of companies engaged in various businesses centered around the travel industry, has implemented the "Visualization Engine." This system was introduced with the aim of integrating and visualizing customer feedback gathered from multiple customer touchpoints, as well as collecting customer voices from the perspective of hypothesis exploration and verification in product and service development. By conveying VOC analysis as an easy-to-understand output, employees have been able to engage in product and service improvements with a sense of conviction that could not be achieved by simply presenting numerical data. 【Initiatives】 ■ Monthly analysis of customer feedback from multiple touchpoints, shared as VOC reports ■ Identifying priority improvement points and accumulating actions for improvement through consideration and implementation ■ Utilizing Instant Research (self-service consumer monitor survey function) to understand customer needs during product and service planning *For more details, please refer to the related links or feel free to contact us.
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【Results】 ■ By conveying VOC analysis as an easy-to-understand output, employees can engage in product and service improvements with a sense of conviction that could not be achieved by simply presenting numbers. ■ This has led to improvements in the FAQ section of the website and enhancements to the website's UI. ■ Utilizing rapid research allows for quick hypothesis testing by the person in charge of product planning. *For more details, please refer to the related links or feel free to contact us.*
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As a company that continues to create added value from all kinds of information, we have been providing cloud solutions centered around technologies such as 'text mining' and 'data mining' since our establishment in 2006. We visualize big data, such as customer voices, customer data/purchase data, and HR information, and have the power to provide insights.