Podcast now available! Introducing the 7 roles that belong to BuyingCenter.
I talked about DMU and Buying Center. There are seven roles that belong to the Buying Center. What is interesting about DMU is that various people are involved in the decision-making process, while at the same time, purchases are made with organizational consensus, and individual personal judgments and intentions related to their own work (beyond purchasing tasks) also come into play. Members of the Buying Center also hold roles within the company's organization. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*
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We drive business growth by providing comprehensive support for sales, marketing, and content development. Our core expertise lies in the manufacturing industry, with a strong focus on industrial and medical equipment. We also offer specialized support in sales, marketing, and digital transformation (DX) for a wide range of B2B sectors, including construction, logistics, IT/DX, trading companies, and retail. Recognizing the heightened importance of the sales function in B2B, we actively champion the digitalization of sales processes in synergy with marketing initiatives. Collaborating with a robust network of professional partners, we successfully navigate and deliver on complex projects. For any inquiries or requests, please do not hesitate to reach out.