Introduction to the definition, importance, evaluation criteria, and trends of market research companies!
In marketing and product development for businesses and organizations, information about the market and customers is very important. However, to efficiently collect and effectively utilize that information, it is essential to have staff with specialized knowledge and know-how regarding conducting research. Market research companies undertake these market research tasks and conduct surveys on behalf of businesses and organizations. While market research companies have the advantage of being able to obtain valuable market data, there is the issue of many such companies existing in the world, making it difficult to know how to choose one. Therefore, this article will explain the role of market research companies, suitable selection methods, and advanced trends in market research. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*
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Our company conducts net research operations, recruiting (participant recruitment for group interviews, venue surveys, etc.), and more. If you have concerns such as "I don't know what kind of research to conduct," "I want to know what can be done with surveys," or "I need data to support my claims," please feel free to consult with us. Additionally, we also conduct participant recruitment for academic research and clinical trials. We recruit participants based on research themes from over 16 million registered individuals, including our partner panels. The composition of the panels covers all of Japan, primarily focusing on Tokyo and Osaka, and we have a wealth of experience with the elderly demographic. *Please note that we are unable to assist with clinical trials.