A step towards strengthening competitiveness and acquiring customers! An explanation of how to utilize the survey results and more.
In recent years, the banking industry has been facing rapid changes. Traditional face-to-face customer service is decreasing, and the number of ATMs is increasing, leading to changes in customer touchpoints. At the same time, the spread of online banking and the introduction of new financial products have intensified competition to attract customers. In this market environment, banks need to strengthen their competitiveness, retain existing customers, and acquire new ones. One of the solutions being highlighted is customer satisfaction surveys (CS surveys). This column will explain a template for customer satisfaction surveys aimed at bank users and explore ways to identify issues and improve them. *For more details about the column, please refer to the related links. Feel free to contact us for more information.*
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The detailed content of the column can be viewed through the related link. For more information, please feel free to contact us.
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Our company conducts net research operations, recruiting (participant recruitment for group interviews, venue surveys, etc.), and more. If you have concerns such as "I don't know what kind of research to conduct," "I want to know what can be done with surveys," or "I need data to support my claims," please feel free to consult with us. Additionally, we also conduct participant recruitment for academic research and clinical trials. We recruit participants based on research themes from over 16 million registered individuals, including our partner panels. The composition of the panels covers all of Japan, primarily focusing on Tokyo and Osaka, and we have a wealth of experience with the elderly demographic. *Please note that we are unable to assist with clinical trials.
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