An online exhibition reaching 3.1 million healthcare professionals worldwide.
"MedicalExpo" is an online exhibition dedicated to the medical and healthcare fields, operated by VirtualExpo. It serves as a platform created for professionals involved in the introduction and selection of medical devices, including doctors, biomedical engineers, hospital purchasing agents, research institutions, and medical centers. ◾️ What is the overseas online exhibition "VirtualExpo"? VirtualExpo is a B2B online exhibition specializing in manufacturing, originating from France, and focuses on six sectors: machinery, construction, shipbuilding, medical, agricultural machinery, and aerospace. Approximately 40,000 suppliers exhibit, making it one of the largest in Europe. The monthly visitor count is around 11.7 million, with about 9.9 million active buyers. By exhibiting at VirtualExpo, where more than half of the buyers are from Europe, companies can develop sales channels in various countries and regions around the world, starting with Europe. Grohai is responsible for the contact point for Japanese companies at VirtualExpo.
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◾️Benefits of Participating in the Online Exhibition "VirtualExpo" 1. Available 365 days a year, accessible from anywhere By permanently placing products on a site where overseas buyers regularly search for products, you can promote to multiple countries without regard to time or borders. 2. Listed by industry, becoming a comparison point for overseas buyers You can be discovered by audiences that may not reach you through an English-only site, increasing trust and discovery rates. 3. Data collection ensures it’s not just a one-time effort You can analyze viewing countries and interested products, allowing you to leverage this information for future market development. ◾️Support for Exhibiting at VirtualExpo 1. Smooth overseas negotiations with multilingual and local support In addition to Japanese support, we assist with the multilingualization of materials and product information, as well as communication on-site. 2. Strategic exhibiting based on market data We investigate the needs of participating countries and select the optimal markets and customer segments. 3. Inquiry response and local connection support We support the organization of operations during inquiries and responses in line with local business practices. Utilizing the networks of both VirtualExpo and Grohai, we expand connections with overseas customers and agents.
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Applications/Examples of results
【Case Study】 Telemedica Co., Ltd. ◾️Challenges Before Implementation Telemedica is a medical device manufacturer specializing in auscultation education. In its overseas expansion, the challenge was that general distributors could not provide specialized explanations of auscultation devices, making it difficult to convey the product's value adequately. ◾️Initiatives We implemented strategies for publishing and distributing product information in multiple languages, targeting companies engaged in auscultation education and cardiology specialists to directly reach the specialized market. ◾️Results Within 12 months of implementation, we achieved the following results: Number of inquiries: 70 Clicks on product display page: 1,960 Transitions to our website: 127 Number of potential customers: 610 Inquiries were generated from vendors with specialized knowledge in auscultation in the United States, Europe, India, and South America, enabling sales and shipping overseas. We effectively reached users interested in auscultation education and created international business opportunities. The person in charge commented, "We were able to showcase our value and products in an international and specialized market, leading to an increase in inquiries from overseas. We intend to continue growing our sales abroad."
Company information
Glohai Co., Ltd. is a company that supports clients in enhancing their competitiveness in the global market. To hire talented individuals with various abilities and skills, we do not impose restrictions on employees' nationalities, backgrounds, or work locations, and we strive to recruit excellent talent from around the world, providing an exciting and growth-oriented environment. We aim to help clients who want to break through the current situation in Japan and challenge overseas business by assessing the competitive landscape, providing a roadmap, and continuing to support them as a long-term partner.