Strategic Content Marketing to Generate Overseas Business Negotiations for the Manufacturing Industry
Strategic Content Marketing GLOBAL
Overseas expansion of the manufacturing industry: not just ending with translation. Creating business opportunities through a "chosen" specialized media.
The main reason for the lack of response overseas is that "sites that are just translated" are not able to compete in the comparison and evaluation arena. We specialize in the manufacturing industry and will build a positioning media structure that clearly conveys the "reasons for being chosen" based on the comparison axes that local searchers want to know. Using insights from 8,000 sites across 120 industries, we will optimize the recall, search, and conversion pathways for niche keywords in a seamless manner. Furthermore, we will support translation, native checks, compliance with local regulations, and appointment assistance, accelerating the process from "inquiry to business negotiation" from overseas.
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basic information
- Strategy Design: Target market/keyword design, visualization of differentiation, design of competitive comparisons, design of conversion pathways (CTA). - Production: Comprehensive structure of specialized explanatory articles, case studies, glossaries, etc., UI/UX optimization, SEO technical implementation. - Multilingual Support: Translation/native checks, consideration of regulations in each country. - Operations: Visualization of access/search keywords, regular reports, improvement proposals. Expansion to sales agency support and appointment assistance as needed. - Estimated Schedule: Approximately 6 months from contract to production completion and publication. Expected realization of effects is typically between 6 months to 1 year (can be expedited depending on operational content).
Price range
Delivery Time
※The details and timing of the contract may vary. Please feel free to contact us.
Applications/Examples of results
- Purpose: New overseas market development / Strengthening existing overseas sales channels / Development of comparison content in English and multiple languages / Regular follow-up after exhibitions (turning into search traffic) - Target companies: BtoB manufacturing industries that require technical explanations, including equipment and machinery manufacturers, parts and materials, processing and contract research, ranging from large to medium and small enterprises. - Example of achievements: It has been confirmed that 70-80% of inquiries through specialized media progress to business negotiations and quotation requests, with a contract rate improved to about 50%. In the case of English specialized media, there have been instances where overseas business negotiations were initiated within a year of publication. - Reasons directly linked to results: With an information design that is easy to compare and a structure strong in SEO, the aim is to capture top positions for niche keywords, deeply resonating with potential customers in the consideration stage.
Detailed information
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A construction material (formwork) manufacturer, Company A, challenged itself to expand overseas. The issue was that a website that was merely translated into English failed to convey what made it better than competitors, leading to comparisons based solely on price. We focused on three key aspects that the field wanted to know (1. Fast construction, 2. Stable quality and safety, 3. Quick support) and built a specialized site that clearly organized case studies, comparison charts, and the implementation process. We intuitively communicated usability through photos and short videos, and made it possible to download necessary materials before inquiries. Within six months of publication, search traffic increased by about twice, and requests for quotes from overseas tripled. Follow-ups after exhibitions became self-sustaining, transitioning from relying on agents to generating business negotiations led by the company itself.
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Company information
Our company is engaged in business with two main themes: niche top web marketing and overseas human resources. Founded in 1975, we initially focused on language education. In the year the internet was born, we quickly made a full-scale entry into the IT business, establishing a system capable of consistently handling production, design, programming, and marketing. Additionally, we have embarked on an overseas human resources business that leverages our expertise in Japanese language education. We have started a business for recruiting overseas IT personnel and a business for recruiting overseas caregiving personnel from countries such as Indonesia.
