Explains the mechanisms of decision-making, judgment with biases, methods to prevent judgment errors, and introduces ways to change the behavior of others.
This document explains "behavioral economics," which incorporates insights from psychology into economics. It introduces the mechanisms by which people make judgments, an overview of intuitive rough judgments known as "heuristics," methods to prevent judgment errors, and ways to change one's own and others' behaviors. 【Contents】 1. Fast thinking and slow thinking 2. The traps of heuristics 3. The mechanisms of self-destructive choices 4. How to avoid self-destruction? 5. Common behaviors under risk 6. Do people act based on material things? 7. Nudging behavior in a positive direction *The document can be viewed immediately by downloading the catalog.
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Table of Contents (Excerpt) ■ Dual-Process Cognitive System ■ Intuitive Type or Deliberative Type ■ Being Influenced by "Typicality" - Heuristic of Representativeness ■ Examples of Judgment Errors Arising from the Heuristic of Representativeness ■ Being Influenced by "Salience" - Heuristic of Availability ■ Being Influenced by Irrelevant Anchors - Anchoring and Insufficient Adjustment ■ Being Influenced by "Immediate Concerns" - Present Bias ■ The Self-Destruction of "Ants" Planning and "Grasshoppers" Executing ■ Binding Future Self - Precommitment ■ Raising the Reference Point for Self-Control ■ Risk Attitude Changes Depending on the Framework - Framing Effect ■ Overestimating Small Probabilities - Overweighting ■ What is a Nudge? ■ Effects of Nudging
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