We will support the optimal implementation of marketing tools that are involved in everything!
Marketing automation and sales support tools involve many internal and external users, leading to a wide range of impacts for each item. We visualize the business flow for stakeholders to operate smoothly and carry out system redesign and implementation. Marketing Automation (MA) ☞ Salesforce Marketing Cloud Account Engagement (Pardot), ActiveCampaign SFA ☞ We are promoting the implementation of Salesforce. ◆ Columbus Project's MA and SFA Implementation Support ☞ We provide support tailored to objectives and scale with a variety of operational support menus. ☞ The goal of operations is to efficiently produce high results. We provide operational support that enhances overall outcomes, including customer journey design, content development, and sales process design. ☞ We propose improvement plans based on issues with various settings. We also regularly review scenario redesigns and definitions. ☞ We offer various support for achieving KPIs, including content production and operation, and report creation.
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basic information
■Scenario Design Determine when, who, what, and for what purpose to provide which content/information in relation to the customer's situation. ■Customer Definition (Item Design) Define the customer and inventory the necessary items for lead/client/client contact data. ■Engagement Program Setup (Scenario Setup) Conduct email distribution primarily based on lead scoring, attribute information, and profiling information. ■Customer Stage and Lifecycle Definition Define the stages of the marketing funnel. Also define the roles of marketing, IS, FS, etc. ■Automation Setup Set up Salesforce Process Builder and Pardot automation rules to configure automated processes. ■Grade Definition and Scoring Definition Define grades based on company information. ■Tag and Category Setup Establish naming rules for tags and content categories used for customer segmentation and content classification. Review and organize past initiatives and future necessary initiatives. ○Output (Deliverables) - Various design documents - Reporting materials - Operational manuals - Reports
Price information
500,000 yen or more
Price range
P4
Delivery Time
Applications/Examples of results
(Online Shop) Email Marketing Campaign Management Operation Design and Implementation (Logistics Company) BtoB Marketing + Integrated Inside Sales MA/SFA Implementation (System Company) SFA Implementation for Inside Sales etc.
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Company information
We drive business growth by providing comprehensive support for sales, marketing, and content development. Our core expertise lies in the manufacturing industry, with a strong focus on industrial and medical equipment. We also offer specialized support in sales, marketing, and digital transformation (DX) for a wide range of B2B sectors, including construction, logistics, IT/DX, trading companies, and retail. Recognizing the heightened importance of the sales function in B2B, we actively champion the digitalization of sales processes in synergy with marketing initiatives. Collaborating with a robust network of professional partners, we successfully navigate and deliver on complex projects. For any inquiries or requests, please do not hesitate to reach out.
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