The heart of CX and DX! What is CRM 4.0, the foundation of business? Document presentation.

By approaching the customer's deep psychology, we can derive outputs that gain greater empathy from the customers!

"CRM 4.0 (Creative CRM)" engages with the "deep level" (ICX) of customer awareness, emotions, and values formed in CRM 3.0, going beyond customer emotions, behaviors, and predictions to build a framework based on purpose, empathy, and sustainable relationships. In the era of CRM 4.0, where the concept shifts from "management" to "co-creation," it is essential to resonate with the deep psychology of customers, necessitating an approach similar to psychology, which can be referred to as "corporate psychology." Additionally, since it is necessary to support customers in the long term, ongoing maintenance and updates (regular check-ups) of CRM are essential, and it is important for CRM specialists to possess special knowledge as "CRM diagnosticians (CRM doctors)." [Key Factors] ■ Emotional Intelligence ■ Well-being Linked CX ■ Self-evolving CRM ■ Web 3.0/Metaverse Compatibility ■ Purpose Driven ■ Holistic Analysis *For more details, please download the PDF or feel free to contact us.

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