9. Design of user navigation after search traffic (in-depth) | For the manufacturing industry

In an era of "not being read," we will delve deeper. We will design a navigation path that leads search traffic to "comparison and consideration."

Even if people come through search, they often leave without exploring further—this is the biggest loss for manufacturing websites. In the era of generative AI and AI search, users skim through pages and will quickly leave if they cannot find the next piece of information to read. Many sites end up with their search entry pages being "just explanations" and fail to guide users to the in-depth information necessary for comparison (such as applications, selection criteria, case studies, FAQs, and materials). This service is designed with the assumption of user behavior after search entry, intentionally creating "the next page to show" and establishing a navigation flow from entry to in-depth exploration, comparison, and consultation. ■ Provided Content (3 Points) 1. Clarification of the role of the search entry page (questions to resolve at the entry point / design of the next questions) 2. Design of the in-depth exploration flow (connections to related pages, comparison axes, and decision-making components) 3. Template for navigation rules (a model that can be horizontally expanded across product page groups) Deliverables: Navigation design document (flowchart, related link design, template) + priority list Scope/Assumptions: Design from major entry pages (approximately the top 10 pages) (scope can be expanded) / Implementation will be handled separately. *Please share the current URL. We will organize the "reasons for drop-off" on the entry page and identify the potential for the in-depth exploration flow.

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