14. Web Copy Improvement (Psychological Triggers) | For the Manufacturing Industry
Although there are specs, it doesn't work. We will improve it into copy that leads to inquiries using "psychological triggers" effective in the BtoB manufacturing industry.
The web for BtoB manufacturing often fails to prompt "action" even when the information is correct. The reason is that there is no necessary psychological support designed to address the anxieties (failure, approval processes, responsibility, internal coordination) that users face during comparison and consideration. Our service will improve your copy to ensure that "readers can take the next step," based on your products, customers, and sales processes, from the perspective of behavioral economics and marketing psychology. This is not just a simple rephrasing of text; it includes the design of headlines, order, rationale, and CTAs, transforming it into a format that generates inquiries. ■ Service Contents (3 points) 1. Identify issues with the current copy (anxiety factors, points of misunderstanding, lack of decisive factors) 2. Design psychological triggers (phrasing and order that advance comparison and consideration) 3. Improve CTAs (design to elicit consultation permissions and next actions) Deliverables: Improved copy proposals (headlines, body text, CTAs) + list of applicable triggers + horizontal expansion rules Scope/Assumptions: Initially focusing on the main 1-3 pages (top, product, document download, etc.) with potential for expansion. *Please share the target URL. We will quickly assess "what to change and how to prompt action" and provide our suggestions.
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basic information
■Provided Content We will design psychological triggers that are particularly effective in the B2B manufacturing industry according to the situation (e.g.): Loss Aversion: Specify the disadvantages of inaction (without overdoing it) Social Proof: Present case studies based on industry × application × challenges × measures (company names not required) Authority/Trust: Optimize the "order of evidence" for systems, processes, inspections, standards, and guarantees Specificity: Clearly define applications, selection criteria, and implementation conditions to reduce confusion Design of Options: Prepare CTAs for light consultations, document requests, and estimates Friction Removal: Lower the psychological barriers to inquiries (anxiety about being sold to) Consistency: Align sales talk and web language to eliminate trust discrepancies *Important: This will be designed as “rational reassurance” that alleviates the anxiety of comparison, not as emotional copy.* ■Deliverables Improvement copy proposals (by page: headings, body text, bullet points, CTAs) List of "applied psychological triggers" (why they work and where they were included) CTA set (design for stages of consultation permission, document downloads, and estimate requests) Horizontal expansion rules (for mass production of product pages: phrasing and order templates)
Price information
Light: 100,000 yen (1 page: copy improvement + CTA improvement) Standard: 300,000 yen (3 pages: top/product/document download, etc. + horizontal expansion rules) Expanded: 600,000 yen and up (more than 10 pages/horizontal expansion of product groups/including FAQ and case wording organization) *Can be changed to require a quote.
Delivery Time
※Minimum 5 business days (1 page) / Standard 2 to 3 weeks (3 pages)
Applications/Examples of results
■Concerns Even though the product's strengths are written, inquiries are not increasing. It is said that there is "no decisive factor" in competitive comparisons. The explanation is mostly about specifications, failing to alleviate the other party's concerns. There are downloads of materials, but they do not lead to consultations or negotiations. The CTA (inquiry pathway) is weak, providing no reason to take action. ■Approach Pre-sharing: Target URL/Product/Target Audience/Common Reasons for Lost Opportunities (optional) Analysis: Identify points where comparisons stop and factors causing anxiety. Improvement: Revise copy and structure (order) based on psychological triggers. Delivery + Explanation: Present methods for horizontal deployment and prioritize the next pages to be improved. ■Uses Improvement of inquiry rates (creating a state where "readers can take action"). Preventing candidates from dropping out during comparisons (verbalizing decisive factors and reassurance materials). Improving the conversion rate from material downloads to consultations (CTA design). Standardizing the quality of mass-produced product pages (patterns of expression and order). ■Examples of Achievements (Confidentiality Consideration Format) Improved copy to preemptively address concerns (quality/delivery time) for precision machining with 80 employees and stagnant inquiries. Redesigned structural copy to emphasize decisive factors (system/guarantee) for industrial equipment with 200 employees that lost opportunities in comparisons. Promoted negotiations with a consultation permission CTA for chemical materials with 500 employees that stopped at material downloads.
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
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