A structure where "estimates" increase instead of "inquiries." We eliminate the anxiety of comparison and obtain estimate requests with aligned conditions.
The reason why the number of estimate requests is not increasing is not because the prices are high, but because we are neglecting the "anxiety about proceeding to the estimate" and the "barrier of inputting conditions." In B2B manufacturing, users check whether "the specifications match," "the delivery time can be met," "the quality assurance is reliable," and "there will be no additional costs" during their comparison process, and only after being convinced do they proceed to the estimate. However, many pages stop at product descriptions, lacking the necessary decision-making materials for estimates (selection criteria, assumptions, scope, exceptions, and procedures). Furthermore, due to heavy forms and uncertainty about what to write, users often abandon the process midway. Our service aims to lower the psychological barriers and effort required for estimate requests through design, establishing a "reason to proceed to the estimate" and a "system that allows for easy input," thereby increasing the number of estimate requests with complete conditions. ▼ For concerns like these: - There are inquiries, but they do not lead to estimate requests. - The content of estimate requests is thin, leading to many revisions during condition checks. - I feel like we are losing potential clients before providing a price due to comparisons. - The forms are long, resulting in many drop-offs. - There is a lack of clarity on "what is included in the scope," leading to additional cost disputes. *Please share the current URL and "what is confirmed in the estimate (frequently asked questions)." We will identify the "bottleneck" as quickly as possible.
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basic information
■Provided Content (Details) Preparation of "Prerequisite Information" for Moving Forward with Estimates - Scope of response/non-response, prerequisites, necessary information, considerations for deadlines, and pricing determination Presentation of Selection Criteria (Comparison Axes) - What criteria to use to avoid failure (quality, supply, compatibility, system) Addressing Concerns (Counterargument Handling) - Quality assurance, inspection, track record, system, deadlines, conditions for additional costs Stage CTA - For those who find it difficult to get an estimate immediately, provide options for "spec consultation," "rough estimate consultation," and "document download" Form Design (Lowering Input Barriers While Improving Quality) - Minimum required items + optional items, use of multiple-choice options, file attachment pathways, input examples Automatic Reply and Next Action Design - Clearly state "next required information," "response guidelines," and "flow from the person in charge" in the reply email ■Deliverables - Proposal for the structure of the estimate acquisition page (headings, order, layout) - Copy proposals to increase estimates (headings/body text/bulleted lists/CTAs) - Estimate form design document (required/optional items, input examples, error pathways) - Automatic reply email proposal (removing concerns + clarifying next steps) - Improvement roadmap (Quick Win/Mid-term/Implementation)
Price information
300,000 yen to 800,000 yen (depending on the scope, number of pages, and depth of form modifications) - Focus on 1 page: 300,000 to 450,000 yen - 3 pages + form design: 450,000 to 800,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
※Minimum 10 business days / Standard 2 to 3 weeks
Applications/Examples of results
■Approach - Pre-sharing: Target URL/products/common questions during estimates - Analysis: Identify drop-off points, missing decision-making materials, and form load - Design: Develop page structure, CTAs, forms, and auto-replies - Reporting meeting: Confirm implementation priorities and order of improvements ■Purpose - Increase the number of estimate requests (strengthen transition from comparison to estimates) - Improve the quality of estimate requests (align conditions and reduce rework) - Avoid price competition (provide decision-making materials) - Prevent additional cost issues (clarify scope, assumptions, and exceptions) ■Examples of Achievements (company name not required format) - Precision machining × 80 employees × thin estimates → Improved condition accuracy by optimizing required items - Industrial equipment × 200 employees × lost orders due to comparison → Improved estimate transition by clarifying selection criteria and alleviating concerns - Chemical materials × 500 employees × high rework → Reduced man-hours by clarifying necessary information and implementing auto-replies
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Company information
A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
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