Collecting business cards at the exhibition will not increase orders. After the event, we will design a pathway on the web to advance the "comparison and consideration."
The reason for losing opportunities after the exhibition is not a lack of follow-up enthusiasm, but rather that the "follow-up channels (web pathways) are weak." Prospective customers immediately after the exhibition are in the early stages of information gathering and comparison. What is needed here is not to "push for a sale all at once," but to smoothly guide them to the next information they should read (selection criteria, case studies, FAQs, materials) according to their issues and consideration stage, and provide materials that can be shared internally and used for approval processes. Our service designs a "dedicated follow-up pathway for exhibitions" that connects email/QR/materials obtained from business cards to deeper exploration, comparison, approval, and consultation online, reducing missed follow-ups and increasing the conversion rate to business discussions. ▼ For concerns like these: - Business cards are collected, but they do not convert to discussions. - There is little response to emails sent after the exhibition. - Conversations stop at "send me the materials," and do not lead to projects. - Prospects fade out during the competitive comparison stage. - Sales cannot keep up, and interest wanes and ends. *Please share the current follow-up methods after obtaining materials and business cards distributed at the exhibition. We will identify the "bottlenecks" as quickly as possible.
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basic information
■Provided Content (Details) Follow-up Scenario Design (by Consideration Stage) - Initial: Issue organization, application suitability, selection criteria (how to choose without failing) - Comparison: Differentiation, rationale, handling objections (FAQ) - Approval: Implementation flow, structure, effects, risks, necessary conditions (for internal sharing) Exhibition-Specific Landing Page Design - "Organization of content discussed at the exhibition" + "Next reading pathway" - Preventing missed opportunities with staged CTAs instead of immediate inquiries Document Download Design (usable for approvals) - 1-2 pages of decision-making materials (implementation flow/comparison criteria/application conditions) QR, Distribution Materials, Email Connection - Business card collection → Thank you email → Landing page → Document download → Case studies → Consultation pathway - Unifying the QR code on distributed flyers with the same pathway Form Optimization - Reducing input burden for follow-up (however, collecting necessary items for sales) Automatic Reply/Next Action - Next steps after download/viewing (consultation permission, rough consultation, confirmation of quotation conditions)
Price information
500,000 to 1,500,000 yen (depending on the scale of the exhibition, number of landing pages, and scope of material design) - Minimum configuration (follow-up landing page + flow design): 500,000 to 800,000 yen - Standard (follow-up landing page + material download + FAQ/case flow): 800,000 to 1,200,000 yen - Expanded (multiple landing pages by issue + email scenarios): from 1,200,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
※Minimum 2 weeks / Standard 3 to 5 weeks (can be adjusted according to the exhibition schedule)
Applications/Examples of results
■Deliverables - Follow-up flowchart for exhibitions (Email/QR → LP → In-depth → Comparison → Approval → Consultation) - Proposal for exhibition-specific LP structure (Headings, Order, CTA) - List of follow-up content (Case studies, FAQs, Materials, Selection criteria) - Design of follow-up form (Mandatory/Optional, Multiple choice, Input examples) - Draft for auto-reply email + Outline for follow-up email (Stage follow-up) ■Purpose - Improve conversion rate of exhibition business cards (Preventing missed opportunities) - Advance comparison and consideration (Presentation of selection criteria, Differentiation, Evidence) - Preparation of approval materials (Not just internal sharing) - Streamlining sales follow-up (Creating a follow-up framework) ■Examples of Achievements (Company name not required format) - Precision machining × 80 employees × Business cards collected but not converted → Improved conversion through follow-up LP + Material downloads - Industrial equipment × 200 employees × Weak email response → Progress through staged CTAs and case study/FAQ flow - Chemical materials × 500 employees × Stagnation in approval process → Prepared decision-making materials for internal sharing to reduce lost opportunities
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
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