Create a "sellable" state for the agency on the web. We will organize the necessary information and pathways for agency sales, from proposals and explanations to comparisons and approvals.
The reason why agency sales are not growing is often not due to the motivation or sales ability of the agencies, but rather because "the materials needed to sell are not available online." Agencies handle multiple products within a limited time. If the necessary information for proposals (who it appeals to / selection criteria / differentiation / answers to common objections / proposal materials) is lacking, the priority decreases, resulting in poor sales. Furthermore, if the end-users get stuck in comparison or internal approval processes, the projects come to a halt. This service is designed to strengthen the creation of projects through agencies by providing content and pathways (proposal → comparison → internal approval → consultation) on the web that make it easier for agencies to propose and for end-users to move forward with their considerations. ▼ For concerns like these: - Agencies are not taking action / proposals are not increasing - Explanations vary by agency, leading to misunderstandings and backlash - There are few inquiries through agencies / projects are not materializing - Weak when compared to competitors (key points are not communicated) - Agency materials and FAQs are not well organized *Please share the current URL and the sales flow of the agencies (as much as you know). We will identify the reasons for poor sales structurally.
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basic information
■Provided Content (Details) Inventory of "Sales Materials" Desired by Agents - Who it resonates with (Target, Use, Issues) - Winning axes in competitive comparison (Differentiation points) - Handling objections (Common questions: Price, Delivery time, Quality, Warranty, Structure) - Flow of proposals (Implementation steps, Estimation prerequisites, Necessary conditions) Design of pages for agents (Public/Restricted) - For agents: Proposal materials, Explanation diagrams, FAQs, Case studies, Selection criteria, Implementation checklist - For end-users: Issue pages, Product pages, Case studies, Approval documents, Consultation CTAs Lead generation for projects (Strong CTAs for agent sales) - For agents: Proposal consultations/Estimation condition confirmations/Support requests - For end-users: Specification consultations/Estimation consultations/Document downloads Operational design - Differentiation of URLs distributed to agents (General/Restricted) - Rules for information updates (Latest version management, Prevention of misinformation) Evaluation design (Increasing active agents) - Visualizing materials used in proposals, Downloads, Inquiry routes (within feasible range)
Price information
600,000 to 2,000,000 yen (depending on the scope, public design, and amount of materials/FAQ preparation) - Minimum configuration (agent page + necessary materials organization): 600,000 to 1,000,000 yen - Standard (guidance for both agents and end-users + FAQ/case studies/approval documents): 1,000,000 to 1,600,000 yen - Expanded (limited public release, operational design, cross-deployment of multiple product groups): 1,600,000 yen and up * "Estimate required" notation is also acceptable.
Delivery Time
※Minimum 3 weeks / Standard 4 to 6 weeks
Applications/Examples of results
■Deliverables - Agency sales flowchart (Proposal → Comparison → Approval → Consultation) - List of content for agencies (Required materials, FAQs, Case studies, Selection criteria) - Proposal for agency page structure (Including design for public/private access) - CTA design for agencies (Consultation, Accompaniment, Confirmation of quotation conditions, etc.) - Update operation rules (Latest version management, Document replacement procedures) ■Approach - Pre-sharing: URL/Product/Current status of agency sales (Challenges) - Hearing (90 minutes): Organize points where agencies get stuck, objections, and barriers to approval - Design: Develop pages, materials, FAQs, flow, and CTAs (Confirm scope of publication) - Reporting meeting: Finalize implementation scope, priorities, and operation rules ■Purpose - Increase in the number of proposals and project development by agencies - Standardization of explanations (Preventing misunderstandings, controversies, and individual reliance) - Improvement in win rates through competitive comparisons (Clarification of differentiation axes) - Development of flow that does not stop at approval and comparison (Advancement on the end-user side) ■Examples of Achievements (Company name not required format) - Precision machining × 80 employees × Agencies not moving → Increased proposal frequency through the development of proposal materials and FAQs - Industrial equipment × 200 employees × Explanations are inconsistent → Standardized through agency page, reducing misunderstandings - Chemical materials × 500 employees × Lost in comparisons → Improved project development with differentiation axes and approval materials
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