From "distributing" sales materials to "being read and moving forward." We will structure information that can be used for proposals, comparisons, and approvals on the web.
Sales materials in the manufacturing industry tend to be created and then left as is. While PDFs are easy to transfer, they are difficult to search, often become outdated due to lack of updates, and result in sales teams having to repeatedly explain the same information, leading to a "personalization" issue. On the other hand, simply posting information on the web can scatter it, making it hard to gather the necessary materials for comparison and decision-making, and even if read, it does not lead to progress. This service re-edits existing sales materials (proposals, product descriptions, case studies, FAQs, etc.) to align with the customer’s decision-making process and organizes them as "sales materials = web structure." As a result, it reduces the workload for sales while advancing comparison and decision-making, ultimately leading to consultations and estimates. ▼ For concerns like these: - Sales teams are repeating the same explanations (personalization) - There are too many materials, and it's unclear which to provide - PDFs are outdated, and managing the latest versions is difficult - Comparison and decision-making stall, preventing inquiries from progressing - After exhibitions, sending materials stops the process, and leads do not materialize *Please share your existing sales materials (even just a table of contents is fine). We will suggest the order and structure for web conversion.
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basic information
■Provided Content (Details) Inventory of Sales Materials (Assetization) - Proposals/Product Descriptions/Implementation Flow/Pricing Considerations/Quality Assurance/FAQs/Case Studies - Organize "who" and "at what stage" the materials will be used (designers, field staff, purchasing, decision-makers) Web Structure Design (Creating Reading Order) - Entrance (issues/applications) → Deep Dive (selection criteria) → Comparison (deciding factors) → Assurance (FAQs/system) → Approval (materials) → Consultation (CTA) - Do not cram everything onto one page. Break it down by role and allow for navigation reading Editing Rules (Standardization for Webization) - Definition statements (consistent with AI summaries/comparisons) - Required items (scope, assumptions, exceptions, rationale, next actions) - Notation standards (units, abbreviations, how to present numbers) Flow and CTA Design (Commercialization) - Stage CTAs: Download materials → Specification consultation → Rough estimate consultation → Quotation - Provide "next necessary information" through automated replies to facilitate progress
Price information
600,000 to 2,000,000 yen (depending on the amount of materials, scope, and number of pages) - Small scale (design to webify main materials): 600,000 to 1,000,000 yen - Standard (system + multiple page structure + editing rules + navigation): 1,000,000 to 1,600,000 yen - Expanded (cross-selling multiple products + operational design): from 1,600,000 yen * "Estimate required" notation is also acceptable * Manuscript creation, production, and implementation can be done separately or concurrently.
Delivery Time
※Minimum 3 weeks / Standard 4 to 8 weeks (depending on the amount of materials)
Applications/Examples of results
■Deliverables - Content structure diagram for sales materials (design for converting materials into pages) - Proposal for web page structure (by role: issues/products/cases/FAQs/approval) - Policy for re-editing existing materials (what to extract and how to decompose) - Editing and updating rules (latest version management, revision flow) - Flowchart (sales materials → web navigation → consultation/quotation) + CTA policy ■Approach - Pre-sharing: existing sales materials (PDF/table of contents/list)/products/sales flow - Analysis: identify the "causes of stagnation" in the materials (lack of content, order, flow) - Design: establish web structure, page roles, editing rules, and flow - Reporting meeting: confirm implementation scope and priorities (first create a model with one product → horizontal expansion) ■Uses - Eliminate dependency on individuals in sales (standardization of explanations) - Advance comparison and approval processes (organization of decision-making materials) - Convert post-exhibition/introduction into projects (avoid stopping at material delivery) - Create easily updatable information assets (latest version management) ■Examples of Achievements (format without company name) - Precision machining × 80 employees × dependency on explanations → reduced repeated questions through web conversion - Industrial equipment × 200 employees × stagnation due to material delivery → improved consultation rate through navigation flow - Chemical materials × 500 employees × stagnation in approvals → organized pages and material flow for decision-makers
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
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