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  6. 29. Purchase-oriented appeal (design for approval process)

29. Purchase-oriented appeal (design for approval process)

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last updated:Jan 28, 2026

アンドワン 本社、東京支社、川崎営業所
アンドワン 本社、東京支社、川崎営業所
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The reason for the halt in the deliberation is not "price" but "accountability." We will prepare the necessary materials online that can be approved by the purchasing and decision-makers.

The biggest point where B2B manufacturing projects come to a halt is when the field wants something but "the approval process doesn't go through." What purchasing and decision-makers are looking at is not just the quality of the specifications. If you cannot explain the risks (quality, delivery, supply, issues), the validity of costs, the implementation procedures, and how to avoid responsibility (not wanting to fail), the conclusion will be either "on hold" or "a safe competitor." In this service, we will structure the decision-making materials needed by purchasing and decision-makers in the order that "the approval process goes through" on the web, designing appeals and pathways that advance internal sharing, explanations, and approvals. As a result, it becomes easier to break through the decision-making phase without falling into a price competition. ▼ For concerns like these: - The field is positive, but it gets stuck in purchasing and decision-making. - It flows towards the "safer option" in competitive comparisons. - Unable to explain the validity of costs, leading to requests for discounts. - Weak explanations of implementation procedures and risks, resulting in continued holds. - Sales are creating explanations for approvals from scratch every time (personalization). *Please share the current URL and "reasons for being stuck in the approval process (assumptions are fine)." We will organize the causes of the issues from the discussion points.

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29. Purchase-oriented appeal (design for approval process)

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■Provided Content (Details) Designing the evaluation criteria for purchasers and decision-makers (points for deliberation) - Validity of costs (how prices are determined, factors of fluctuation, comparison criteria) - Risk reduction (quality assurance, inspection, supply system, BCP, response during troubles) - Ease of implementation (implementation flow, necessary conditions, training/support, operational burden) - Transaction security (company structure, presentation of achievements, contract/scope/additional cost conditions) Content for passing deliberation (fulfilling "accountability") - Scope of application/non-application, prerequisites, exceptions - Basis for quality, delivery, and supply (process, structure, standards, inspection) - Cost considerations (how to present ranges, assumptions for estimates) - Risks and countermeasures (what could happen and how to prevent it) - Flow until implementation (steps easy to share within the company) Deliberation pathway (design that promotes internal sharing) - Deliberation document download (1-2 pages of decision-making materials) - "Easily transferable within the company" page structure (key points → basis → details) - FAQ (questions purchasing might ask: guarantees, contracts, additional costs, supply)

Price information

600,000 yen to 1,800,000 yen (depending on the design of the approval documents and the scope of the project) - For one product (appeal axis + approval page structure + FAQ + document composition): 600,000 to 1,000,000 yen - For multiple products (including templating): 1,000,000 to 1,800,000 yen * "Estimate required" notation is also acceptable * Document production (design/writing) can be done separately or concurrently.

Delivery Time

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※Minimum 2-3 weeks / Standard 4-6 weeks

Applications/Examples of results

■Deliverables - Approval discussion point map (list of evaluation criteria and concerns for buyers and decision-makers) - Appeal axes for purchasing (rationality beyond price: risk reduction, structure, ease of implementation) - Proposal for approval page structure (headings, order, placement of rationale) - Proposal for approval materials (for download) structure (format that allows decision-making in 1-2 pages) - Draft of approval FAQ (for buyers and decision-makers) + flowchart (page connections) ■Purpose - Improve approval rate (resolve stagnation in the decision-making phase) - Avoid price competition (presentation of rational decision-making axes) - Promote internal sharing and explanation (easily transferable pages and materials) - Eliminate dependence on individual salespeople (standardization of approval explanations) ■Examples of Achievements (format without company names) - Precision machining × 80 employees × stagnation in approval → Progress made by presenting quality/supply rationale - Industrial equipment × 200 employees × discount requests → Shift to decision-making beyond price through explanation of cost rationality - Chemical materials × 500 employees × pending approval → Facilitation of approval through clarification of implementation procedures and risk measures

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1. Full design of inquiry flow for the manufacturing industry

1. Full design of inquiry flow for the manufacturing industry

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2. Page design for increasing estimate requests

2. Page design for increasing estimate requests

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3. Design for lead acquisition through technical data download.

3. Design for lead acquisition through technical data download.

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4. Designing forms to improve inquiry quality

4. Designing forms to improve inquiry quality

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5. Design that generates consultations without providing a price.

5. Design that generates consultations without providing a price.

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アンドワン

アンドワン 本社、東京支社、川崎営業所

IT/Telecommunications

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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.

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